Walla Walla University

Marketing Minor

Required Courses:

GBUS 161Business Basics

2

or

2

FINA 101Personal Finance

2

MKTG 381Principles of Marketing

4

MKTG 383Principles of Advertising

4

MKTG 384Consumer Behavior

4

MKTG 487Marketing Management

4

MKTG Marketing Electives

4

Electives (4 credits must be upper-division CPTR)

8

Total Credit Hours:30

Electives may be chosen from business, communications, art, psychology and graphic art courses.