Walla Walla University

Marketing Concentration (BBA)

Required Courses:

MKTG 384Consumer Behavior

4

MKTG 451Market Research Methods

4

MKTG 487Marketing Management

4

MKTG 494Cooperative Education/Internship

1 - 4

MKTG Marketing Elective

8

Upper Division Business Electives (4)

4

Electives

8-11

Total Credit Hours:36

MKTG 494: Or any of the following: ACCT 494, FINA 494, GBUS 494, and MGMT 494.

Electives must be approved by the School of Business adviser and may be chosen from business, communications, art, psychology and graphic art courses. Below is a list of recommended preapproved electives:

Preapproved Electives

ART 161Design

3

ART 244Commercial Art

2

ART 251Introduction to Art

4

CIS 235Web Application Development (or CPTR 235)

4

COMM 145Media and Culture

4

COMM 235Introduction to Filmmaking

4

FINA 460Methods of Forecasting (or ECON 460)

4

GRPH 124Introduction to Design

4

GRPH 125Introduction to Typography

3

GRPH 235Digital Imaging I

4

GRPH 255Graphic Design and Layout

4

GRPH 263Web Design I

3

JOUR 245Media Writing

4

JOUR 247Copy Editing

3

JOUR 345Specialized Writing:

3

JOUR 451Digital Publishing

4

MATH 215Data Analysis

4

MGMT 380Principles of Project Management

4

PHTO 156Principles of Photography

3

PREL 350Writing for Public Relations

3

PSYC 344Social Psychology

4

SPCH 443Persuasive Speaking

4

SPCH 207Small Group Communication

3

WRIT 324Creative Nonfiction Writing

4