Walla Walla University

Marketing Concentration (BBA)

Required Courses:

MKTG 383Principles of Advertising

4

MKTG 384Consumer Behavior

4

MKTG 385Sales Management

4

MKTG 451Market Research Methods

4

MKTG 481Public Relations

4

MKTG 487Marketing Management

4

MKTG 488Global Management and Marketing

4

MKTG 494Cooperative Education/Internship

0 - 4

Electives

4-8

Total Credit Hours:36

MKTG 494: Or any of the following: ACCT 494, FINA 494, GBUS 494, and MGMT 494.

Electives must be approved by the School of Business adviser and may be chosen from business, communications, art, psychology and graphic art courses.