Walla Walla University

Marketing Minor

Required Courses:

GBUS 161Business Basics

2

MKTG 381Principles of Marketing

4

MKTG 383Principles of Advertising

4

MKTG 384Consumer Behavior

4

MKTG 487Marketing Management

4

MKTG Electives

4

Electives

8

Total Credit Hours:30

GBUS 160 Introduction to Business may substitute for GBUS 161

Electives: 6 must be business. Electives may be chosen from business, communications, art, psychology and graphics.