Walla Walla University

Marketing Concentration (BBA)

Required Courses:

MKTG 383Principles of Advertising

4

MKTG 384Consumer Behavior

4

MKTG 385Sales Management

4

MKTG 451Market Research Methods

4

MKTG 481Public Relations

4

MKTG 487Marketing Management

4

MKTG 488Global Management and Marketing

4

Electives

8

Total Credit Hours:36

Electives must be approved by the School of Business adviser and may be chosen from business, communications, art, psychology and graphics courses.